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Why your AI emails don't sound like you
It is not the model. Your voice file was written from memory, not from approved copy. Here is the extraction method that fixes it.
Jun 5
1
Your CLAUDE.md Is Working Against You
Email production pipelines often reach 200+ lines of CLAUDE.md by month three. Here is the decision tree and path-scoped rules structure that fixes it.
Jun 4
p=none Is Where Deliverability Programs Stall. Here Is How to Move Past It.
Many brands set DMARC to p=none and never move past it. Here is how the three policy options work and when to enforce quarantine or reject.
Jun 3
SPF Is Not Optional in 2026. Here Is What It Actually Does.
SPF authenticates that your sending server is authorised to send on behalf of your domain. Here is how it works and why it matters for deliverability.
Jun 1
1
May 2026
HTML Does Not Hurt Deliverability. Your Sender Reputation Does.
The claim that HTML emails hurt deliverability is a distortion of a real but narrow problem. Here is what actually affects inbox placement.
May 28
The Best Send Time Advice Is From 2009. Here Is Why It Has Not Aged Well.
The best send time changes by list, audience, and ESP. Here is why Tuesday 10am is a myth and how to find the right time for your subscribers.
May 27
Abandoned Cart and Abandoned Checkout Are Different Flows. Many Brands Run One for Both.
Abandoned cart and abandoned checkout are triggered differently and convert differently. Most brands run one flow for both and leave revenue on the…
May 26
1
The Flow Brands Build Last Should Be the First One They Fix
The Flow Brands Build Last Should Be the First One They Fix
May 25
1
The Welcome Series Framework That Consistently Performs: Six Emails, Fourteen Days
Welcome series generates higher open rates and revenue-per-recipient than any other flow. Here is the six-email framework that consistently performs.
May 22
Your Email Program Is Probably Missing Three of Its Four Parts
Many brands only run campaigns. The full email program has four layers: campaigns, flows, transactional, and lifecycle. Here is what each one does.
May 21
Welcome to Remint
15 years in.
May 19
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