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Generate-and-send demos beautifully.
Generate-and-send is one crash from a half-written campaign. Queue Claude's drafts, let a git commit trigger delivery, and make the human gate real.
Jul 13
•
Christian Lundgren
2
Your emails are about you.
Opening with "We're excited to announce" writes from the brand's side, not the reader's. Count your we-versus-you ratio and rewrite the first line.
Jul 7
1
3
Your button copy is a placeholder.
The button is the last line a subscriber reads before they click, and many teams leave it on the ESP default. Name the reward, not the action, and write…
Jul 6
•
Christian Lundgren
4
Preview text is your second subject line.
Preview text is the inbox second line, and many senders waste it by repeating the subject. Continue it instead, add one new fact, and stop stray copy…
Jul 2
•
Christian Lundgren
2
Claude learned your bad habits from your last brief.
Claude learns your bad habits from your last brief. Brief it on what not to write before you start and banned patterns stop shipping.
Jul 1
3
June 2026
Clever prompts drift where governed ones hold.
Clever prompts drift at volume. Governed prompts have four mechanisms that make them accountable before a human ever reads the output.
Jun 30
•
Christian Lundgren
2
Your AI is confidently wrong.
Claude wrote a false GIF rendering claim that passed human review. A claims registry wired into two pipeline gates catches what the human skim misses.
Jun 29
2
Your welcome flow treats a $40 buyer like a $400 one.
A considered purchase does not convert on a day-one discount. Build a welcome flow with orientation, proof, and objection-handling over weeks, not a…
Jun 16
Your pre-send checklist has not been opened in months.
A six-category Claude prompt runs pre-send QA on raw email HTML, flagging every failure with a line number or quote, then stops for your decision.
Jun 15
1
Claude learned your bad habits from your last brief.
An anti-pattern block placed before the brief stops Claude from repeating the openers and phrases your client already rejected, cutting revision rounds.
Jun 12
Your open rate is lying to you.
Apple Mail Privacy auto-opens inflate open rate by 15 to 35 percent. Stop optimizing the metric that broke and track clicks, revenue per recipient, and…
Jun 11
Why your AI emails don't sound like you
It is not the model. Your voice file was written from memory, not from approved copy. Here is the extraction method that fixes it.
Jun 5
1
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