Hi there!
I’m Christian Lundgren, co-founder of Remint, an email design and development studio I run with my partner Cosmin Popovici. We’ve spent 15 years designing, coding, auditing, and fixing email programs for ecommerce, SaaS, and DTC brands.
Email still delivers the highest ROI of any channel, and many programs are running at a fraction of their potential. In my audits I consistently find abandoned flows, under-sequenced welcome series, and transactional emails nobody has touched since setup. The money is there. The program hasn’t been built to capture it.
Email sits at the intersection of design, development, copywriting, strategy, and automation. Many teams are strong in one or two, not all five. That gap is where high-performing programs win.
Every post here covers one specific thing that works in production email in 2026. No broad advice, no recycled stats.
What you’ll find here:
Email automation, welcome, abandoned cart, post-purchase, win-back, browse abandonment
AI in email production, where it pays vs where it’s hype
Flow architectures that move first-purchase revenue
Deliverability fixes (SPF, DMARC, sender reputation)
Copy and subject lines that work in 2026
ESP quirks (Klaviyo, Mailchimp, HubSpot) and rendering across email clients
This is for you if:
You’ve inherited an email account and have no idea what’s safe to touch
You’ve tried AI for email and somehow ended up doing more work, not less
Your welcome series is one email and a discount code, and you know it’s costing you
You’re sending campaigns every Tuesday and watching unsubscribe rate climb anyway
You’re battling dark mode breakage, Outlook’s Word renderer, and CSS that renders differently in every email client
Subscribe and you’ll get:
Free (2–4 posts per week): diagnostic posts, playbooks across flows / deliverability / copy / automation, AI teardowns, industry takes.
Paid ($10/mo or $100/year): audit frameworks, flow blueprints with subject lines and body copy, automation playbooks, AI prompt packs, deliverability deep-dives, ESP templates, subscriber Q&A.
Free helps you diagnose. Paid helps you fix.
